We install a done-for-you system that responds to every enquiry in under 2 minutes, qualifies leads with AI, books appointments automatically, and recovers no-shows — so your advisers spend time advising, not chasing.
Book Your Free Strategy CallBuilt exclusively for UK mortgage brokers. No long-term contracts. Fully compliant.
You paid £20-50 for that lead. By the time you get back to them — 4 hours later, next morning, Monday — they've already spoken to two other firms. Responding in 5 minutes makes you 9x more likely to convert.
The average mortgage lead conversion rate is 3-5%. Not because the leads are bad — but because the process between enquiry and appointment is broken. No instant response. No systematic qualification. No consistent follow-up.
15-20 hours per week spent on initial screening, chasing no-shows, and re-qualifying tyre-kickers. That's half their week not advising, not closing, not earning. Your highest-paid people are doing your lowest-value work.
Kelway Automation installs a complete revenue operations system in your brokerage. Not another tool to learn. A done-for-you system that runs 24/7.
We map your lead sources, qualification criteria, and booking flow. Then we build and configure the entire system — tailored to how your brokerage actually works. Takes 1-2 weeks.
Every new enquiry gets a response in under 2 minutes. AI qualifies the lead, answers questions, handles objections, and books qualified prospects straight into your advisers' calendars. 24/7 — evenings, weekends, bank holidays.
Your advisers walk into appointments with qualified, pre-screened prospects who are ready to talk. No-shows are recovered automatically. Stalled proposals are followed up. Dead leads are reactivated. You see every number in a live dashboard.
Every enquiry gets a response in under 2 minutes via SMS, email, or AI conversation. Even at 11pm on a Saturday.
Conversational AI screens leads, asks the right questions, filters out tyre-kickers, and surfaces genuine prospects.
Qualified leads are pushed straight to your advisers' calendars with confirmations and reminders.
Missed appointments are chased automatically within minutes and pushed back into rebooking.
Stalled proposals and "I'll think about it" leads get structured follow-up until they convert or explicitly decline.
Old leads from the last 6-24 months are re-engaged with timely, relevant outreach. The cheapest leads are the ones you already have.
Happy clients are prompted for Google reviews and referrals at exactly the right moment.
See where every lead is, where they drop off, and what's actually converting. No more guessing.
More likely to convert when you respond in under 5 minutes vs 30 minutes
Of booked appointments are no-shows. Every one recovered is revenue saved.
Of sales close after the 5th follow-up. Most brokers stop at 1 or 2.
If our system helps you convert just 2-3 additional cases per month that would otherwise have been lost, it pays for itself multiple times over. At £1,000-£1,500 commission per completed case, the ROI is immediate.
We'll install the complete system in your brokerage. If it doesn't generate at least 10 additional booked, qualified appointments above your current baseline within the first month of being live, you don't pay the build fee. Full stop.
That's less than 2 months of doing it yourself. Break-even is 2-3 additional converted cases.
At £1,000-£1,500 commission per completed case, most brokerages cover the full year's investment in the first month or two.
Book a free 15-minute strategy call. We'll look at your current numbers, show you where you're leaking revenue, and tell you exactly what the system would do for your brokerage. No obligation. No hard sell.